The journey began in 2008 with an unwavering passion for delivering the most exquisite diamond-studded high-end goods, crafted to meet the discerning tastes and expectations of a sophisticated clientele. Established as M/s Mital Jewels, a proprietorship based in Surat, India’s renowned diamond hub, the company started with a small but talented team of technical and marketing professionals.
From its humble beginnings, Mital Jewels has grown significantly, now employing a dedicated team of approximately 85 professionals. This growth has been driven by a commitment to excellence and an unrelenting focus on meeting the evolving needs of its clients. Over time, the business expanded its capabilities, strengthened its infrastructure, and broadened its reach, owing much of its success to the unwavering support of its B2B partners.
As part of this evolution, Mital Jewels transitioned into MTJ World reflecting a more structured and ambitious approach to achieving global excellence. In 2017, the company took its first major step toward international expansion by establishing operations in the United States. Building on this success, it entered the Canadian market in 2020. These strategic moves enabled MTJ World to create a significant presence on the global stage, quickly earning the trust and admiration of some of the world’s most prominent personalities. Within a remarkably short period, MTJ World secured an elite clientele comprising Hollywood celebrities across various industries, including music, film, and sports. The list of distinguished clients includes icons such as Drake, Kylie Jenner, Gunna, Lil Pump, Cardi B, Quavo, Playboi Carti, and Floyd Mayweather, to name a few.
Our mission is to revolutionize the world of luxury accessories by delivering unparalleled craftsmanship and artistry in diamond-studded creations. We are dedicated to creating unique and exquisite designs that celebrate individuality and prestige, ensuring every piece reflects refined sophistication.
Through strategic collaborations with our B2B partners, we amplify our reach and deliver our vision of accessible luxury to a wider audience. By forging strong relationships with retailers, jewelers, and distributors, we ensure our creations are seamlessly integrated into the lives of discerning customers. These partnerships empower us to provide exceptional value, blending high-end materials, innovative design, and affordability.
We prioritize meticulous attention to detail, where each diamond is thoughtfully placed to enhance the brilliance and allure of our creations. Together with our partners, we strive to make luxury an everyday experience, establishing our brand as a trusted and celebrated symbol of sophistication and enduring style.
At AEVIER, we enhance premium branded men’s and women’s accessories—such as watches, belts, pens, eyewear, and cufflinks—by adding natural diamonds. Our exclusive creations are offered to end users through our trusted B2B partners.
We provide exclusivity to retailers in each geographical area by partnering with only one retailer per location. This unique approach allows our partners to stand out and differentiate themselves from nearby competitors.
